diff --git a/Rakefile b/Rakefile
index 98610a3c..fb177f16 100644
--- a/Rakefile
+++ b/Rakefile
@@ -209,8 +209,7 @@ namespace :site do
     Jekyll::Commands::Build.process({
       "source"       => File.expand_path("site"),
       "destination"  => File.expand_path("gh-pages"),
-      "sass"         => { "style" => "compressed" },
-      "full_rebuild" => true
+      "sass"         => { "style" => "compressed" }
     })
 
     File.open('gh-pages/.nojekyll', 'wb') { |f| f.puts(":dog: food.") }
diff --git a/features/incremental_rebuild.feature b/features/incremental_rebuild.feature
index 08739d3e..fb95e0c5 100644
--- a/features/incremental_rebuild.feature
+++ b/features/incremental_rebuild.feature
@@ -10,26 +10,26 @@ Feature: Incremental rebuild
       | title    | date       | layout  | content                               |
       | Wargames | 2009-03-27 | default | The only winning move is not to play. |
     And I have a default layout that contains "Post Layout: {{ content }}"
-    When I run jekyll build
+    When I run jekyll build -I
     Then the _site directory should exist
     And I should see "Post Layout: <p>The only winning move is not to play.</p>" in "_site/2009/03/27/wargames.html"
-    When I run jekyll build
+    When I run jekyll build -I
     Then the _site directory should exist
     And I should see "Post Layout: <p>The only winning move is not to play.</p>" in "_site/2009/03/27/wargames.html"
 
   Scenario: Generate a metadata file
     Given I have an "index.html" file that contains "Basic Site"
-    When I run jekyll build
+    When I run jekyll build -I
     Then the ".jekyll-metadata" file should exist
 
   Scenario: Rebuild when content is changed
     Given I have an "index.html" file that contains "Basic Site"
-    When I run jekyll build
+    When I run jekyll build -I
     Then the _site directory should exist
     And I should see "Basic Site" in "_site/index.html"
     When I wait 1 second
     Then I have an "index.html" file that contains "Bacon Site"
-    When I run jekyll build
+    When I run jekyll build -I
     Then the _site directory should exist
     And I should see "Bacon Site" in "_site/index.html"
 
@@ -37,12 +37,12 @@ Feature: Incremental rebuild
     Given I have a _layouts directory
     And I have an "index.html" page with layout "default" that contains "Basic Site with Layout"
     And I have a default layout that contains "Page Layout: {{ content }}"
-    When I run jekyll build
+    When I run jekyll build -I
     Then the _site directory should exist
     And I should see "Page Layout: Basic Site with Layout" in "_site/index.html"
     When I wait 1 second
     Then I have a default layout that contains "Page Layout Changed: {{ content }}"
-    When I run jekyll build --full-rebuild
+    When I run jekyll build
     Then the _site directory should exist
     And I should see "Page Layout Changed: Basic Site with Layout" in "_site/index.html"
 
@@ -50,11 +50,11 @@ Feature: Incremental rebuild
     Given I have a _includes directory
     And I have an "index.html" page that contains "Basic Site with include tag: {% include about.textile %}"
     And I have an "_includes/about.textile" file that contains "Generated by Jekyll"
-    When I run jekyll build
+    When I run jekyll build -I
     Then the _site directory should exist
     And I should see "Basic Site with include tag: Generated by Jekyll" in "_site/index.html"
     When I wait 1 second
     Then I have an "_includes/about.textile" file that contains "Regenerated by Jekyll"
-    When I run jekyll build
+    When I run jekyll build -I
     Then the _site directory should exist
     And I should see "Basic Site with include tag: Regenerated by Jekyll" in "_site/index.html"
diff --git a/lib/jekyll/cleaner.rb b/lib/jekyll/cleaner.rb
index 30c0a432..d23da78f 100644
--- a/lib/jekyll/cleaner.rb
+++ b/lib/jekyll/cleaner.rb
@@ -13,7 +13,7 @@ module Jekyll
     # Cleans up the site's destination directory
     def cleanup!
       FileUtils.rm_rf(obsolete_files)
-      FileUtils.rm_rf(metadata_file) if @site.full_rebuild?
+      FileUtils.rm_rf(metadata_file) if !@site.incremental?
     end
 
     private
diff --git a/lib/jekyll/command.rb b/lib/jekyll/command.rb
index a72640fb..f3c89dfd 100644
--- a/lib/jekyll/command.rb
+++ b/lib/jekyll/command.rb
@@ -60,7 +60,7 @@ module Jekyll
         c.option 'unpublished', '--unpublished', 'Render posts that were marked as unpublished'
         c.option 'quiet',   '-q', '--quiet', 'Silence output.'
         c.option 'verbose', '-V', '--verbose', 'Print verbose output.'
-        c.option 'full_rebuild', '-f', '--full-rebuild', 'Disable incremental rebuild.'
+        c.option 'incremental', '-I', '--incremental', 'Enable incremental rebuild.'
       end
 
     end
diff --git a/lib/jekyll/commands/build.rb b/lib/jekyll/commands/build.rb
index b6db514d..de0cc8bc 100644
--- a/lib/jekyll/commands/build.rb
+++ b/lib/jekyll/commands/build.rb
@@ -52,10 +52,10 @@ module Jekyll
           t = Time.now
           source      = options['source']
           destination = options['destination']
-          full_build  = options['full_rebuild']
+          incremental = options['incremental']
           Jekyll.logger.info "Source:", source
           Jekyll.logger.info "Destination:", destination
-          Jekyll.logger.info "Incremental build:", (full_build ? "disabled" : "enabled")
+          Jekyll.logger.info "Incremental build:", (incremental ? "enabled" : "disabled. Enable with --incremental")
           Jekyll.logger.info "Generating..."
           process_site(site)
           Jekyll.logger.info "", "done in #{(Time.now - t).round(3)} seconds."
diff --git a/lib/jekyll/configuration.rb b/lib/jekyll/configuration.rb
index 04f7dac2..f57b3ae4 100644
--- a/lib/jekyll/configuration.rb
+++ b/lib/jekyll/configuration.rb
@@ -22,7 +22,6 @@ module Jekyll
       'keep_files'    => ['.git','.svn'],
       'encoding'      => 'utf-8',
       'markdown_ext'  => 'markdown,mkdown,mkdn,mkd,md',
-      'full_rebuild'  => true,
 
       # Filtering Content
       'show_drafts'   => nil,
@@ -39,6 +38,7 @@ module Jekyll
       'highlighter'   => 'rouge',
       'lsi'           => false,
       'excerpt_separator' => "\n\n",
+      'incremental'   => false,
 
       # Serving
       'detach'        => false,          # default to not detaching the server
diff --git a/lib/jekyll/regenerator.rb b/lib/jekyll/regenerator.rb
index 18b94f6b..911ca18b 100644
--- a/lib/jekyll/regenerator.rb
+++ b/lib/jekyll/regenerator.rb
@@ -144,7 +144,7 @@ module Jekyll
     #
     # Returns a Boolean (true for disabled, false for enabled).
     def disabled?
-      @disabled = site.full_rebuild? if @disabled.nil?
+      @disabled = !site.incremental? if @disabled.nil?
       @disabled
     end
 
diff --git a/lib/jekyll/site.rb b/lib/jekyll/site.rb
index 66bfd163..6859c2d6 100644
--- a/lib/jekyll/site.rb
+++ b/lib/jekyll/site.rb
@@ -351,8 +351,8 @@ module Jekyll
     # Whether to perform a full rebuild without incremental regeneration
     #
     # Returns a Boolean: true for a full rebuild, false for normal build
-    def full_rebuild?(override = {})
-      override['full_rebuild'] || config['full_rebuild']
+    def incremental?(override = {})
+      override['incremental'] || config['incremental']
     end
 
     # Returns the publisher or creates a new publisher if it doesn't
diff --git a/script/rubyprof b/script/rubyprof
index 520dc86e..18c5777b 100755
--- a/script/rubyprof
+++ b/script/rubyprof
@@ -2,7 +2,7 @@
 
 export BENCHMARK=1
 
-TEST_SCRIPT="Jekyll::Commands::Build.process({'source' => 'site', 'full_rebuild' => true})"
+TEST_SCRIPT="Jekyll::Commands::Build.process({'source' => 'site'})"
 
 RUBY=$(cat <<RUBY
   require 'ruby-prof'
diff --git a/script/stackprof b/script/stackprof
index ee05a1db..3399616f 100755
--- a/script/stackprof
+++ b/script/stackprof
@@ -5,7 +5,7 @@ set -e
 export BENCHMARK=true
 command -v stackprof > /dev/null || script/bootstrap
 
-TEST_SCRIPT="Jekyll::Commands::Build.process({'source' => 'site', 'full_rebuild' => true})"
+TEST_SCRIPT="Jekyll::Commands::Build.process({'source' => 'site'})"
 PROF_OUTPUT_FILE=tmp/stackprof-$(date +%Y%m%d%H%M).dump
 
 test -f "$PROF_OUTPUT_FILE" || {
diff --git a/test/helper.rb b/test/helper.rb
index 16f015b7..dc021767 100644
--- a/test/helper.rb
+++ b/test/helper.rb
@@ -74,7 +74,7 @@ class JekyllUnitTest < Minitest::Test
   def site_configuration(overrides = {})
     full_overrides = build_configs(overrides, build_configs({
       "destination" => dest_dir,
-      "full_rebuild" => true
+      "incremental" => false
     }))
     build_configs({
       "source" => source_dir
diff --git a/test/test_regenerator.rb b/test/test_regenerator.rb
index d74c14d5..ebd30aec 100644
--- a/test/test_regenerator.rb
+++ b/test/test_regenerator.rb
@@ -11,7 +11,7 @@ class TestRegenerator < JekyllUnitTest
             "output" => true
           }
         },
-        "full_rebuild" => false
+        "incremental" => true
       })
 
       @site.read
@@ -94,7 +94,7 @@ class TestRegenerator < JekyllUnitTest
       FileUtils.rm_rf(source_dir(".jekyll-metadata"))
 
       @site = fixture_site({
-        "full_rebuild" => false
+        "incremental" => true
       })
 
       @site.read
@@ -131,7 +131,7 @@ class TestRegenerator < JekyllUnitTest
       @site = Site.new(Jekyll.configuration({
         "source" => source_dir,
         "destination" => dest_dir,
-        "full_rebuild" => false
+        "incremental" => true
       }))
 
       @site.process
@@ -297,7 +297,7 @@ class TestRegenerator < JekyllUnitTest
     end
 
     should "regenerate everything if metadata is disabled" do
-      @site.config["full_rebuild"] = true
+      @site.config["incremental"] = false
       @regenerator.clear
       @regenerator.add(@path)
       @regenerator.write_metadata
diff --git a/test/test_site.rb b/test/test_site.rb
index 811d79d0..66f1408d 100644
--- a/test/test_site.rb
+++ b/test/test_site.rb
@@ -330,7 +330,7 @@ class TestSite < JekyllUnitTest
         end
 
         bad_processor = "Custom::Markdown"
-        s = Site.new(site_configuration('markdown' => bad_processor, 'full_rebuild' => true))
+        s = Site.new(site_configuration('markdown' => bad_processor, 'incremental' => false))
         assert_raises Jekyll::Errors::FatalException do
           s.process
         end
@@ -348,7 +348,7 @@ class TestSite < JekyllUnitTest
 
       should 'throw FatalException at process time' do
         bad_processor = 'not a processor name'
-        s = Site.new(site_configuration('markdown' => bad_processor, 'full_rebuild' => true))
+        s = Site.new(site_configuration('markdown' => bad_processor, 'incremental' => false))
         assert_raises Jekyll::Errors::FatalException do
           s.process
         end
@@ -429,7 +429,7 @@ class TestSite < JekyllUnitTest
     context "manipulating the Jekyll environment" do
       setup do
         @site = Site.new(site_configuration({
-          'full_rebuild' => true
+          'incremental' => false
         }))
         @site.process
         @page = @site.pages.find { |p| p.name == "environment.html" }
@@ -443,7 +443,7 @@ class TestSite < JekyllUnitTest
         setup do
           ENV["JEKYLL_ENV"] = "production"
           @site = Site.new(site_configuration({
-            'full_rebuild' => true
+            'incremental' => false
           }))
           @site.process
           @page = @site.pages.find { |p| p.name == "environment.html" }
@@ -473,7 +473,7 @@ class TestSite < JekyllUnitTest
     context "incremental build" do
       setup do
         @site = Site.new(site_configuration({
-          'full_rebuild' => false
+          'incremental' => true
         }))
         @site.read
       end